Mohammed Amin, Senior Vice President, Central and Eastern Europe, Middle East and Africa, Dell Technologies, stated that artificial intelligence is not just a buzzword, but it has become a cornerstone of the transformation journey in the region. In 2024, companies explored and tested GenAI tools, making AI a central driver of operations.
He continued: 2025 is an era of accelerated digital transformation supported by advanced technologies, from AI-powered computers to next-generation data center innovations, here is how business leaders can stay ahead of what is coming.
2025 is set to be the year that AI moves from exploration to implementation. According to McKinsey, GenAI usage doubled in just 10 months, as companies in these stages learn, test and gain insights into what AI can achieve.
For many, the test and learn phase is starting to pay off. Over the next year, businesses will continue to see real ROI as AI scales. The Strategy& report estimates GenAI could contribute up to $23.5 billion annually to the Middle East economy by 2030. Media and entertainment is expected to lead this impact at $8.5 billion, followed by healthcare at $3.8 billion, banking and finance at $3.5 billion, and ICT at $2.9 billion. For the region’s media, healthcare, and finance industries, it’s time to move from pilots to scaled-up solutions. The focus should shift to developing custom, scalable AI applications that solve current challenges while positioning businesses for future opportunities. If your AI strategy isn’t clearly defined yet, make it your number one priority in 2025. Tools are maturing at an incredible pace, and businesses that fail to adapt risk being left behind. Imagine starting your day with a computer that already handles the basics—writing drafts and follow-ups, organizing your to-do list, or summarizing your emails while you brew coffee. Welcome to 2025, and AI-powered computers are bringing that level of convenience to life.

These machines are designed to revolutionize how work gets done. Equipped with built-in AI capabilities, they can process data locally, resulting in faster performance, improved security, and cost-efficiency.

This is especially beneficial for regional companies balancing distributed teams and hybrid work environments. The edge—where data is created and consumed—is also increasingly important. AI-powered computers are redefining productivity by moving work closer to where it happens. Between higher-performance CPUs, GPUs, NPUs, and more PC chip options on the market than ever before, choice and innovation will be at their best.

What this means: For industries that are rapidly evolving, having smarter machines is no longer optional—it’s essential. If you’re stuck with legacy hardware, now might be the time to make the leap.

AI is advancing faster than any technology in recent memory, and in a recent analyst roundtable, we found that by 2025, the vast majority of AI processing (up to 70-90 percent) will focus on inference—using AI to make real-time decisions. This shift isn’t just an upgrade; it’s a demand for entirely new approaches to data infrastructure.

That’s why traditional, isolated data centers are being replaced by “decoupled architecture,” which allows computing, storage, and networking systems to scale independently. This gives businesses faster, more agile operations without being locked into specific vendor solutions, a critical step forward for businesses aiming for efficiency and agility.